Stagedoor Rewards combines fee-free ticket booking with a loyalty scheme, as theatre audiences place increasing importance on value

1 July 2026

A new theatre ticketing app offering no booking fees on any purchase has launched in the UK, alongside a rewards programme that gives users points on every booking to redeem against future theatre trips.

Developed by London Theatre Direct following its acquisition of Stagedoor in 2022, STAGEDOOR REWARDS combines theatre ticketing with a built-in loyalty scheme designed to encourage repeat attendance, along with a personalised profile for users to save and review shows.

Stagedoor Rewards offers unbeatable pricing on over 80%* of shows in London’s West End. The app removes booking fees across every purchase, a first for a UK theatre ticketing platform, while allowing customers to earn points on every transaction. Those points can be redeemed against future bookings, alongside access to London Theatre Direct’s exclusive offers, presales and seasonal campaigns.

It follows the launch earlier this year of London Theatre Direct’s Advance Pick initiative, an industry-first focused on offering customers the best value and seat choice when booking ahead.

Kieran Fox, Growth Director, said: “People are increasingly looking for ways to make their money go further and theatre shouldn’t be any different. With Stagedoor Rewards, we’ve created a way for audiences to save on every booking, earn rewards every time they visit the theatre and for the first time, avoid booking fees altogether.”

Johan Oosterveld, CEO, added: “Going to the theatre is a special experience, but we know people are more selective about how and when they spend. Small things like added fees can make a difference. This app is about making it easier for people to book, come back, and enjoy theatre more often.”

The Stagedoor Rewards app is free to join and can be downloaded from the Apple App Store and Google Play Store.