Our Brand

Mission

We connect people through creative, innovative experiences by providing inspiring entertainment for everyone for life.

Vision

We will grow our entertainment business into a global industry leader that makes us proud; embracing innovative ideas and partnerships, seeking out new markets and cultures.

Values

CREATIVITY | COLLABORATION | EXCELLENCE | RESPECT

our-brand

CREATIVITY

CREATIVE TO THE CORE

  • We are curious, courageous and ambitious
  • We challenge rules and push boundaries in pursuit of excellence
  • We empower people and give them the tools to innovate
our-brand

COLLABORATION

BE BRILLIANT – COLLABORATE

  • We use innovative ideas and partnerships to grow our business for our stakeholders
  • We work together to develop our people and our industry
  • We collaborate across the group to benefit everyone
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EXCELLENCE

EXCELLENCE EVERY DAY

  • We aim for nothing less than excellence in everything we do, every day
  • We take responsibility for our actions, honour our commitments and act professionally at all times
  • We define clear standards for excellence
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Respect

RESPECT EVERYONE'S CONTRIBUTION

  • We build an open and tolerant company culture through mutual respect and trust
  • We support individuals and create opportunities for them to succeed
  • We commit to furthering diversity
  • We value transparency and deal honestly with stakeholders and partners, welcoming all feedback