Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a premium international live entertainment business focussed on new productions, the distribution of live-streaming innovative content and the provision of amazing spaces where people can come together to share in the experience of live entertainment. TE is home to Trafalgar Theatre, Theatre Royal Sydney, Olympia Theatre, HQ Theatres and Hospitality, Trafalgar Theatre Productions, Trafalgar Releasing, Stagecoach Performing Arts, London Theatre Direct, Luke Shires Marketing, Jonathan Church Theatre Productions, Chiswick Cinema and More2Screen.
In 2017, the company acquired Trafalgar Releasing who broadcast productions live worldwide, from The RSC, Glyndebourne, Met Opera, Bolshoi Ballet and Royal Opera House to David Gilmour, Muse, Coldplay, BTS, The Cure, Metallica, Shakira, Depeche Mode, Gorillaz, Little Mix, Nick Cave and Trafalgar Theatre Productions’ The King and I, live from the iconic London Palladium among many other events. Trafalgar Releasing distributes specialised content to over 8,000 cinemas in more than 120 countries worldwide.
The following year, Trafalgar Entertainment acquired Stagecoach Performing Arts, the UK market leader in extra-curricular Performing Arts tuition with over 2,000 schools and classes and over 50,000 students in the UK and worldwide. In 2019, TE began new partnerships with Luke Shires Marketing, London Theatre Direct, one of the UK’s leading ticket retailers and distributors and More2Screen; distributors of over 150 ‘special event’ productions to a network of more than 7,000 cinemas in 65+ international territories.
Later in 2019, Jonathan Church Theatre Productions was launched to create theatrical work including new and classic musicals and plays for London, the UK regions and internationally with award-winning theatre director and producer Jonathan Church as Artistic Director. In 2020, Trafalgar Entertainment became the new operator of the Theatre Royal Sydney set to reopen in 2021 as the cornerstone of TE’s Asia-Pacific operation. In March 2021, it was announced that HQ Theatres & Hospitality, the UK’s largest specialist regional theatre operator, would be joining the Trafalgar Entertainment family of brands. TE will also open the ground-breaking Olympia Theatre, the biggest new permanent theatre to open in London since the 1970s, as part of the £1.3 billion Olympia development. TE’s acquisition of a 70-year lease to operate the Olympia Theatre is part of a broader ambition by TE to create a venue of national stature as the UK emerges into a new era.
The largest shareholder of Trafalgar Entertainment is Barings Alternative Investment, which operates as a subsidiary of MassMutual Holding LLC, with assets under management of US$771 billion. Other shareholders include Greg Dyke, James Tanner, NWH Consulting Ltd, Sir Richard Branson and Griffon Corporation.
The production arm of TE, Trafalgar Theatre Productions, produces new shows and classic musicals in London and internationally including the Tony and Olivier award-winning smash hit musical, Jersey Boys, which will open London’s new Trafalgar Theatre in 2021 and tour the UK & Ireland, Broadway’s favourite multi award-winning musical, Alanis Morrisette’s Jagged Little Pill which will launch the Theatre Royal Sydney in September 2021, a major revival of the classic musical, Anything Goes, at the Barbican Theatre in the summer of 2021, the tenth anniversary UK & Ireland tour of the acclaimed National Theatre production of The Curious Incident of the Dog in the Night-Time, the hilarious new comedy, Death Drop, at the Garrick Theatre, the 2021 World Tour of The Rocky Horror Show, the Lincoln Center’s award-winning production of The King and I at the London Palladium and worldwide, and a co-production of War Horse with The National Theatre in Australia and Asia-Pacific.
Before Trafalgar Entertainment, Howard and Rosemary built from scratch and ran for its first 25 years, one of the world’s largest and most successful live theatre businesses – the Ambassador Theatre Group Ltd (ATG). Under their leadership, ATG became a premier international theatre owner and prolific, successful global producer.